I am absolutely in LOVE with this sheet set from California Design Den! This set is super soft! After being washed as directed, the set did not lose ANY brightness and actually got SOFTER as advertised!!! My little one accidentally spilled juice on the sheets, but after washing it came right out and is just like new!! My husband loved the set, which is a major plus! I cannot wait to order more colors, not only for our bed, but each one of my children's beds! It's also eco-friendly, which is amazing! After using these sheet, I will NOT buy another set from a different company. I am hooked on these! I will also be buying some for friends for gifts. I have told all my friends about this set and would recommend this sheet set to anyone!!! It is definitely the best set I have ever had!!