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Privacy & Cookies Policy for California Design Den

1st May 2024


At California Design Den, Inc., we are committed to protecting your privacy. This Privacy Policy outlines how we handle the personal information you provide when you use our services.

Who We Are

California Design Den, Inc., located at 3001 Bishop Drive, Suite 300, San Ramon, CA, is the controller of your personal data. For privacy-related questions, contact us at

Data Collection and Use

We collect a variety of personal data types, including Identity, Contact, Financial, and Technical Data, as well as Usage, Marketing, Content, and Behavioral Data. These are utilized to provide and manage our services, enhance user experience, comply with legal obligations, and for marketing purposes.

Data Collection and Use

Types of Data Collected:

• Identity Data: Includes but is not limited to names, usernames, and similar identifiers.
• Contact Data: Comprises email addresses, telephone numbers, and shipping addresses.
• Financial Data: Involves details necessary to process payments securely, excluding full credit card numbers which are handled by third-party service providers.
• Technical Data: Encompasses IP addresses, login data, browser types, and versions, time zone settings, and operating system.
• Usage Data: Pertains to information on how you use our website, products, and services.
• Marketing and Communications Data: Consists of your preferences in receiving marketing from us and third-party communication preferences.

Legal Basis for Processing

Data processing is based on the necessity for the performance of a contract, legal compliance, legitimate interests, or your consent, which you may withdraw at any time.

Processing is based on:

• Consent: Explicitly granted for specific interactions.
• Contractual Necessity: To fulfill our contractual obligations.
• Legal Compliance: To comply with our legal obligations.
• Legitimate Interests: For purposes that include enhancing user experience and security, subject to user rights.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance site functionality, analyze performance, and integrate marketing efforts. Types of cookies used include:

- Essential Cookies: Necessary for basic site functionality.

- Performance Cookies: Enhance site performance and user experience.

- Functional Cookies: Remember user preferences and settings.

- Advertising Cookies: Target advertising based on user behavior and preferences.

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. We (or service providers on our behalf) may then send communications and marketing to these email or home addresses. You may opt out of receiving this advertising by visiting

SMS/MMS Mobile Messaging Marketing Program

We respect your privacy. Information provided by you for the mobile messaging program is used solely to transmit your mobile messages and respond as necessary, including sharing with platform providers, phone companies, and other vendors who assist us in the delivery of mobile messages. We may send text messages about our store, new products, and other updates. You agree to provide accurate, complete, and true information. You can opt out of receiving these messages at any time by following the instructions provided in each message. We do not sell, rent, loan, trade, lease, or otherwise transfer for profit any phone numbers or customer information collected through the mobile messaging program to any third party. The California Design Den website uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS.

Third Parties and Subprocessors

Information may be shared with third-party service providers who assist us in providing our services. All third parties comply with our data protection standards.

Mobile terms of service

The above excludes text messaging originator opt-in data and consent; this
information will not be shared with any third parties.

We share data with trusted third parties and subprocessors who assist in running our services. These include:

• Cloud Hosting Providers
• Payment Processors
• Marketing and Analytics Services

All partners comply with our data protection standards.

User Rights

You have rights to access, correct, or delete your personal data, and to object to or restrict its processing. Contact us to exercise these rights. Users have the right to:

• Access: Request copies of personal data.
• Correction: Correct any information deemed inaccurate or incomplete.
• Erasure: Request erasure of personal data under certain conditions.
• Object: Object to processing of personal data.
• Restrict Processing: Request the restriction of processing personal data.
• Data Portability: Request the transfer of data to another organization, or directly to you.

Security Measures and Data Breach Notification

We implement robust security measures to protect your data. In the event of a data breach, affected individuals will be notified in accordance with applicable law.

Changes to This Policy

This policy may be updated periodically. We will post any changes on our website.

Contact and Complaints

For further information or to lodge a complaint, contact us at You also have the right to contact the data protection authority in your region.