Lead with the range, as
a number we can prove
“No brand in the US has more options” is a superlative we can't substantiate without a documented competitor audit, and it reads as a boast. The provable version lands harder: over 100 Cal King colors and patterns (105 in stock today in Shopify, 118 offered), five thread counts, plus Egyptian, organic, flannel and Viscose from Bamboo. The count goes in the subhead and title tag; the H1 stays on sleep.
