California Design Den is a family business built on quality, trust, and affordability. We make natural cotton bedding that’s thoughtfully designed, consistently made, and fairly priced—because we oversee the process ourselves, from cotton to finished fabric. The result is bedding that feels great, holds up over time, and helps you sleep better—without the luxury mark-up.
California Design Den is a family business built on quality, trust, and affordability. We make natural cotton bedding that’s thoughtfully designed, consistently made, and fairly priced—because we oversee the process ourselves, from cotton to finished fabric. The result is bedding that feels great, holds up over time, and helps you sleep better—without the luxury mark-up.
California Design Den has always been a family business whose core values were—and continue to be—grounded in quality, trust, and affordability. In 2006, Deepak and Rohit Mehrotra began manufacturing textiles in family-owned and operated facilities, becoming trusted manufacturing partners for leading brands and retailers across the U.S. and Canada.
In 2017, the brothers formed California Design Den as a direct-to-consumer brand with a simple mission: create affordable, natural, high-quality linens that help people sleep better.
California Design Den has always been a family business whose core values were—and continue to be—grounded in quality, trust, and affordability. In 2006, Deepak and Rohit Mehrotra began manufacturing textiles in family-owned and operated facilities, becoming trusted manufacturing partners for leading brands and retailers across the U.S. and Canada.
In 2017, the brothers formed California Design Den as a direct-to-consumer brand with a simple mission: create affordable, natural, high-quality linens that help people sleep better.
We didn’t come to bedding from marketing—we came to it from making. Twenty years of hands-on textile work taught us what actually changes how a sheet feels, fits, and lasts. Today we split that work the way we always have: one of us obsessing over the product you touch, the other over how it’s made.
Deepak leads product design and quality—how a fabric feels the first night, how it fits your mattress, and how it holds up after the hundredth wash. Working with our California-based design team, he shapes every weave, finish, and detail, and uses real customer feedback and reviews to keep improving what arrives at your door.
Rohit leads manufacturing and sourcing—from the small, family-owned farms where our cotton begins, through weaving, finishing, and quality control in our family-run facilities. His focus is consistency: the same fabric, the same standard, every single time.
Our California-based design team handles everything from performance to packaging, and we use real customer feedback and reviews to improve continuously. We focus on the details that matter most—how fabric feels, how it performs after washing, how it fits, and how it lasts.
By utilizing carefully selected manufacturing facilities and working with high-quality cotton, we’re able to maintain oversight of production and pass value on to our customers. Quality and consistency are built into our process at every step—both at home and abroad.
We choose natural, plant-based fabrics and design products to be made-to-last—because durability is one of the most practical ways to reduce waste.
Our California-based design team handles everything from performance to packaging, and we use real customer feedback and reviews to improve continuously. We focus on the details that matter most—how fabric feels, how it performs after washing, how it fits, and how it lasts.
By utilizing carefully selected manufacturing facilities and working with high-quality cotton, we’re able to maintain oversight of production and pass value on to our customers. Quality and consistency are built into our process at every step—both at home and abroad.
We choose natural, plant-based fabrics and design products to be made-to-last—because durability is one of the most practical ways to reduce waste.
Natural fibers can make a meaningful difference in how you sleep and how you feel. We use only plant-based cotton fabrics—no synthetic microfiber, which sheds microplastics with every wash—and most of our cotton sheets are manufactured in family-run facilities that we own and operate and manage, ensuring consistent standards, finishing, and quality control.
Thread count matters—but not as a “bigger is always better” number. We use thread count the way it’s meant to be used: as a practical way to describe fabric weight, feel, and use-case.
In simple terms:
That’s why we offer multiple thread counts—so you can choose what feels best for your sleep style, your climate, and your preferences. We back that up with consistent weaving, careful finishing, and quality checks—not marketing hype.
Different fabrics have different certifications—and we keep that transparent:
our bedding is tested for harmful substances for everyday peace of mind.
applies to our organic cotton collections.
applies to our Egyptian cotton collections to verify authenticity.
Different fabrics have different certifications—and we keep that transparent:
our bedding is tested for harmful substances for everyday peace of mind.
applies to our organic cotton collections.
applies to our Egyptian cotton collections to verify authenticity.
We’re proud to have served over eight million sleepers and to have earned the Good Housekeeping Seal across 19 of our cotton bedding collections—independently evaluated by the Good Housekeeping Institute. Our sheets have also been recognized by the Good Housekeeping Bedding Award and featured by Oprah Daily. In 2026, California Design Den became a proud partner of the 5th Annual Hearst Eco-Conscious Living Summit. Our greatest reward, though, remains a good night’s sleep for the people who trust us.
Deepak and Rohit Mehrotra begin manufacturing textiles in family-owned and operated facilities, becoming trusted manufacturing partners for leading brands across the U.S. and Canada.
The brothers form a direct-to-consumer brand with a simple mission: create affordable, natural, high-quality linens that help people sleep better.
Our sheets and duvet covers are recognized in Good Housekeeping’s Bedding Awards every year from 2023 through 2026, with additional features from Architectural Digest and Oprah Daily.
And 55,000+ bedding articles donated to families in need through Delivering Good.
Following independent evaluation by the Good Housekeeping Institute, 19 of our cotton bedding collections—across sheet sets, duvet covers, and pillowcases—earn the Good Housekeeping Seal.
California Design Den is a proud partner of the 5th Annual Hearst Eco-Conscious Living Summit at Hearst Tower, New York, on April 7, 2026.
We donate bedding annually through Delivering Good. Over the last few years, we’ve contributed 55,000+ bedding articles to support people and families in need—because rest and comfort should be accessible to everyone.
At California Design Den, our dedication extends beyond offering premium bedding. We aim to support better rest, everyday well-being, and responsible choices through thoughtful materials, careful manufacturing, and responsive service.
Comfort is meant to be accessible and enjoyed by everyone.
We focus on plant-based cotton fabrics and construction details that improve comfort and performance.
Honest design techniques and durable construction create quality, made-to-last products.
Great customer support is part of the comfort and care we provide as a team.
Affordable doesn’t mean cheap. By owning our production facilities and offering online-only retail, we cut ties with the traditional supply chain and removed all of the middlemen that come with it—sourcing agents, distributors, wholesalers, and brick-and-mortar sales representatives. We utilize a cost-effective third-party warehouse based in the U.S. for shipping support and keep our marketing costs intentionally low, so that we can pass the savings directly to our customers.
Our product team creates all the designs at our headquarters in California. Customer feedback is regularly analyzed and is crucial to the design process. All products, including our sheets, are designed to last and withstand years of wear and washing.
All cotton, excluding Egyptian cotton, is sourced from small, family-owned farms in South India. We purchase high-quality raw fibers and rigorously test them throughout each phase of product development.
Our organic cotton products are GOTS certified. Our base cotton is tested to OEKO-TEX® Standard 100. Our thread counts and country of origin can be authenticated.
Most of our sheets are made in our family-owned and operated facility in Thane, Maharashtra, India—where weaving, finishing, and quality control happen under one roof. Owning this step in the process allows us to reduce costs and cut out third-party middlemen from our supply chain strategy. This location supports over 500 families and follows strict workplace guidelines and safety protocols designed to reduce fatigue and injury.
A smaller part of our range is made by carefully selected partner facilities abroad, produced to our specifications and held to the same quality standards under our direct oversight.
All sheeting is packaged in boxes made from recycled paper, without plastic. The only time we use plastic is to vacuum seal our bulkier inserts, reducing weight and the overall shipping footprint.
We’re proud to bring family-crafted expertise into your home—through bedding that’s natural, comfortable, and thoughtfully made. Explore our collection, or get in touch—we’d love to hear your story.
